Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. They’ll describe the brand concept the same way Coca Cola describes it, as standing on the pillars of quality and consistency. Breakout sessions get flip-charts and grape-scented markers to practice listing the attributes of their Personal Brands.

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Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. If you’re working to hone your personal branding at work, complete this exercise yourself: List the three adjectives that best describe how you’re perceived by others at work. Use this to your advantage with personal branding.

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Consumer Trends: 5 Things Brands Should Know

Leading in Context

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. This week, I share a high level view of 5 key things brands should know to be successful in reaching responsible consumers.

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Brands, Leadership and the Climate Crisis

Great Leadership By Dan

This is where, for instance, the building of trust by brand’s evidencing their ongoing actions, are of such importance. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’).

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7 Ways to Manage a Talent Shortage

In this whitepaper, Paycor examines the top 7 things you can do to out-maneuver your competition and win the war for talent in the coming months.

Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.

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Quick Tips to Building a Strong Brand

Strategy Driven

With all the pushes and pulls of your various responsibilities when establishing a business, it can be hard to find time to dedicate to refining and developing your brand. There are a number of ways to improve your brand consistency.

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30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. In Behind The Brand: 30 Influencers That Drive Social Media For The Brands We Love , the companies analyzed the behavioral data of 30 successful influencers on social media such as digital executives who influence digital and social programs for brands every day. Brand Champions.

Establishing a Leadership Brand Within Your Organization

Women on Business

Leadership Management branding Career Development personal branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. I will say that the crux of the matter is the incessant pressure on management to maintain or rediscover corporate growth. Leaders Failed to Nurture Their Brands. Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions.

Brand 180

How Can Brand Identity Boost Your Online Business?

Strategy Driven

In the world of the internet, developing and maintaining a compelling and authoritative brand identity for your e-commerce organization is paramount for driving success and staying competitive. The success of your brand depends on how effective your brand identity is.

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4 biases that can sabotage your success and brand

CEO Insider

The post 4 biases that can sabotage your success and brand appeared first on CEOWORLD magazine. Do you consider yourself an open-minded, rational and logical person? Chances are, you probably aren’t.

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A Leader’s Guide to Creating an Enduring Brand

Great Leadership By Dan

Ruthless prioritization serves you—the CEO, the general manager, the team owner, the person on the hook for the P&L of your business. Everything you decide to do in and for your business—all those hard choices and prioritizing—either reinforces or erodes your brand. Brand should be the North Star to guide you. Your brand—the thing you want to stand for in the mind of your customer—is the best way to filter your decision-making. Think of a brand that you love.

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5 Powerful Impacts of Promotional Products and Branded Giveaways

Strategy Driven

Promotional products and branded giveaways are so effective and impactful and your business shouldn’t miss out on their benefits. What are promotional products and branded giveaways? Promotional products and branded giveaways are simple gifts. Instant Brand Ambassadors.

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How to Build Your Brand Successfully

Strategy Driven

One of these things is the branding of a company and building brand awareness. If this is your first experience with a start-up, here are some top tips to help you build your brand successfully.

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The Future Is Where Brands Must Focus

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. Because if a brand isn’t trustworthy, it’ll be rejected in favour of one that is. Because just running an advertising campaign stating that a brand is trustworthy isn’t good enough.

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How to Boost Brand Awareness for Your Business

Strategy Driven

But, understanding exactly how to get your brand out there and let everyone know about your products can be difficult. Boosting brand awareness can play a significant role in growing your business’s success and ensuring that it gets noticed by your target audience.

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9 Ways to Strengthen Your Personal Brand

Let's Grow Leaders

9 Ways to Strengthen Your Winning Well Brand. If your brand could use a power boost, take a step back and give your brand a Winning Well refresh using these nine approaches. There’s nothing better you can do to enhance your brand than having a long track record of success. . You build a brand by playing the game, not by measurement and commentary. . Expand your Expertise If you want to build your brand, get very, very good at something important.

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7 Big Mistakes that Frustrate Coworkers and Damage Your Brand

Let's Grow Leaders

The post 7 Big Mistakes that Frustrate Coworkers and Damage Your Brand appeared first on Let's Grow Leaders. Winning Well conflict conflict management coworker relationships peer relationshipsHave you ever ticked off your coworkers and didn’t know why?

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Top Small Business Branded Merch Ideas in 2021

Strategy Driven

It’s not just big companies that need to prioritize a branding strategy. Branding is one of the best marketing areas to focus on simply because it brings with it so many advantages. Branded clothing is always a popular option when it comes to merch.

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Building Brand Awareness: July Frontline Festival

Let's Grow Leaders

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. John Hunter of Curious Cat Management Improvement talks about how building brand recognition with your team starts with inspiring passion in your message and teaching employees about what your business stands for. Aligning Marketing Vision and Management . A Few of My Thoughts on Brand Awareness.

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Five Ways To Make Your Brand Stand Out

Strategy Driven

In today’s world dominated by the Internet and social media, brand image plays a big part in the outreach and success of your business. So whether it’s your brand logo or website or message, it needs to be smart, eye-catching and on-point.

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Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

Personal branding is the most important way to set yourself apart from the crowd. A strong brand will deliver several business benefits such as being able to charge higher prices for your services and make it easier to acquire new customers. The question is, what are some concrete steps to improve your brand as an entrepreneur? The following are the most important aspects of working on for increasing both B2B branding in addition to B2C branding.

Brand and Perception: Leadership Essentials


The leader and employee in today’s environment must possess a credible and trusted brand, much like a company does. Being aware of this helps you to take control of your brand. However, your personal brand and the perception you create is more than your Social Media profiles and habits. Continue reading Brand and Perception: Leadership Essentials at CoachStation.

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Three Pillars of Great Branding (and Leadership)


Not just meeting the expectation (that’s management), but setting an expectation. This post is inspired by an excellent post on three pillars of branding by Bernadette Jiwa. When I read it, I found parallels between the essentials of branding and essentials of great leadership. Here is a quick sketch on three pillars of great branding (and leadership too). Communication Leadership Sketchnotes branding Leadership Development marketing raise the bar

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.

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What’s the Right Customer Experience for Your Brand?

Harvard Business

Marketing Branding Marketing Brand management Digital ArticleYou can be frictionless or memorable — but rarely both.

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Put Employer Branding at the Core of Your Strategy

HR Digest

Employer branding is an essential strategy for any organization—be it market perception or attracting the right talents to the organization. What is employer branding? . It is managing your reputation as an employer among job seekers, employees and key stakeholders.

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Control Your Brand!

Women on Business

a few weeks ago that challenged small business to think about their brand in relation to the perception of their CEO. Big companies manage this perception, but as big business the CEO’s are somewhat removed from the process. So what can we do to manage our brand? Realize that we are the brand. Many of us believe that our companies are our babies, but we fail to realize that as creators we are the brand. by Cool designs/

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The Climate Crisis and Brand Futures

Strategy Driven

This is where, for instance, the building of trust by brand’s evidencing their ongoing actions, are of such importance. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’).

What’s the Difference Between Influencer Marketing and Brand Advocacy?

Strategy Driven

Evidently, you have to choose influencers who you think will appreciate your product or brand and will want to sing its praises. What are Brand Advocates? Brand advocates are not workers. What makes brand advocates so powerful is social proof. What About Brand Ambassadors?

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Fun Ways to Market Your Brand

Strategy Driven

Marketing is one of the most crucial elements of growing any business, whether it’s established or brand new, big or small. The good news is, with the tremendous growth of social media and internet usage, it’s easier than ever to market your brand.

Brand 70

A Leader’s Guide to Emotional Branding

Lead Change Blog

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust. The word “brand” is typically associated with image–logo, signage, impression, promotion, etc. Brand as Identity. There is another side of the meaning of brand.

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How social media can help build brands

Strategy Driven

Posting regularly to social sites allows companies to build a stronger, two-way relationship with clients, making them feel actively involved in their brand and encouraging dialogue and reactions.

Media 76

3 Budget-Friendly Ways to Boost Brand Awareness

Strategy Driven

Any small business wants to boost brand awareness, but often they do not have the budget to create and launch a nationwide marketing campaign. The good news is that there is another way, and even small businesses can boost brand awareness without chipping away too much of their budget.

A Guide To Improving A Brand’s Company Culture

Tanveer Naseer

A hostile, inefficient, or poorly managed environment will not only impact morale, but it can affect a company’s reputation, productivity, and profitability. As a business leader, it is your responsibility to ensure your team enjoys coming to work each day.

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Strategies to Improve Your Brand Reputation

Strategy Driven

Every brand needs to think about its reputation and how the world sees them. In contrast, there will always be an element of risk when using an unknown brand or one which does not have the best reputation.

3 Top Tips for Building Your Business’ Online Brand

Strategy Driven

If so, it’s absolutely imperative that you make a conscious effort to build your business’ online brand. To find out about three top tips for building your business’ online brand, be sure to read on.

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Employer Branding and Talent Attraction in a Post-COVID World

HR Digest

Employer Branding can be termed as the identity of a business or enterprise. A strong employer brand is necessary if you want top-of-the-drawer talent and repeat customers. Much like other branding, creating a strong employer brand is all about creating a presence in the marketplace.

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Building Your Leadership Brand

Coaching Tip

Crafting your leadership brand goes beyond being your authentic self. Winning Time Management Strategies. Managing a Successful Career. It's easy to underestimate how profound the transition is from individual contributor to leader. As your new team looks to you for the first time, they are understandably worried about how you will make things harder for them.

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How To Embrace Brand Citizenship

Eric Jacobson

You likely have noticed the sea change in the market’s demand for brands to reinvent how they engage with customers. It’s the mandate to embrace Brand Citizenship. Embracing Brand Citizenship does not mean abandoning profit, however. Brand Citizenship is a journey, not an endgame,” says Thompson. “It Brand Citizenship Brand Equity Brand Strategy Branding Do Good Eric Jacobson on Leadership and Management Leadership

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6 Tips to Choose an Influencer for Your Brand

Strategy Driven

Over 60% of customers search for reviews online before making a purchase, and 90% will believe a brand recommendation from someone they trust. In fact, trust is one reason why brands partner with influencers. So, brands use this influence to reach their target audience.

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3 Strategies To Build Brand Awareness

Strategy Driven

Brand awareness is crucial to any business, particularly when launching a new product or service. Hence why you must focus on brand awareness in your marketing campaigns and consider innovative ways to introduce customers to your products and services. Brand awareness helps attract new customers, secure valuable repeat business, and boost sales and profits. With this in mind, here are three effective strategies to build brand awareness.

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