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How Mass Layoffs Affect Corporate Brands

The Horizons Tracker

The study found that when companies announce layoffs, their brand strength typically drops by about 18%. Brand strength tends to recover after around seven weeks. “If, on the other hand, companies send out a lot of PR and CSR messages in parallel with the layoff, this average damage to the brand can be significantly contained.”

Brand 69
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How Brand Reputation Influences Pay

The Horizons Tracker

A fresh study from Duke University’s Fuqua School of Business sheds light on intriguing dynamics within the labor market strategies of businesses. In contrast, brands that distinguish themselves through their distinctiveness seem inclined to offer higher pay, particularly to employees who embody this uniqueness.

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Personal Branding Is Key For Gen Z In The Job Market

The Horizons Tracker

A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. Consequently, personal branding has emerged as a critical component in achieving career success.

Brand 75
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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand.

Brand 82
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7 Ways to Manage a Talent Shortage

But it also means your business needs to hire and retain talented people in a highly competitive market. These are 7 actions you can take to help ensure your business lands the best of the best: Build an employment brand from the bottom up. Analysts from Goldman Sachs to McKinsey are predicting a robust post-pandemic recovery.

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Allen Adamson | Transforming What People Do To Gain Market Advantage

Tanveer Naseer

And he has a framework based on studies in consumer behaviour, behavioural psychology, and marketing analytics that can help any organization become their own version of an experience disruptor. Allen Adamson is an expert in branding, experience creation, and innovation strategy.

Marketing 130
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Building Brand Awareness: July Frontline Festival

Let's Grow Leaders

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. Aligning Marketing Vision and Management . Top 10 Tips for Successful Internal Branding Efforts Follow David. A Few of My Thoughts on Brand Awareness.

Brand 321