Best Practices for Employer Branding

Chart Your Course

It is widely believed that every company has several brands to market. The first brand is the product they sell. The third brand is the employer brand or how the public sees the employer, the one in charge of the […].

Brand 130

Fun Ways to Market Your Brand

Strategy Driven

Marketing is one of the most crucial elements of growing any business, whether it’s established or brand new, big or small. Without effective marketing campaigns, all of your hard work goes to waste. Some of the most fun marketing methods are actually out in your local community.

Brand 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What’s the Difference Between Influencer Marketing and Brand Advocacy?

Strategy Driven

What is Influencer Marketing Anyway? When someone uses influencer marketing , it means that they’re partnering up with someone who already has a sizable audience. What are Brand Advocates? Brand advocates are not workers. What About Brand Ambassadors?

Brand 67

4 Hard-Hitting Strategies For Effective Marketing

Strategy Driven

The answer could very well be yes if you are not using effective marketing to get your message out there. The good news is you can read all about how to ensure your marketing efforts are hard-hitting as possible, in the post below. Decide on a clear branding message.

7 Ways to Manage a Talent Shortage

In this whitepaper, Paycor examines the top 7 things you can do to out-maneuver your competition and win the war for talent in the coming months.

Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. They’ll describe the brand concept the same way Coca Cola describes it, as standing on the pillars of quality and consistency. Breakout sessions get flip-charts and grape-scented markers to practice listing the attributes of their Personal Brands.

Brand 181

Five Ways To Make Your Brand Stand Out

Strategy Driven

In today’s world dominated by the Internet and social media, brand image plays a big part in the outreach and success of your business. With so much competition in the market, first impressions are often lasting impressions.

Brand 103

Brands, Leadership and the Climate Crisis

Great Leadership By Dan

This is where, for instance, the building of trust by brand’s evidencing their ongoing actions, are of such importance. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’).

Brand 240

7 Brand Management Software Solutions For Your Business

Strategy Driven

Entrepreneurs understand the importance of strong and consistent branding. Whether it’s your artwork, tone of voice, marketing materials, or storytelling; each part of your brand must be handled with care. BrandYourself can help you to create the branded persona that you desire.

The ABCs Of Successful Digital Marketing

Strategy Driven

Building an effective marketing strategy should be a priority for all business owners. Whether you’re launching a startup or managing an established SME doesn’t matter. Given its importance on the future of your business, it is very easy to overcomplicate your marketing efforts.

Quantum Marketing

Eric Jacobson

Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An Rajamannar’s book is all about the mastering the new marketing mindset for tomorrow’s consumers. Hyper-personalize marketing with AI.

The Latest Tried and Tested Marketing Strategies

Strategy Driven

It proves that technological developments are the need and requirement of every business unit, especially marketing. It wouldn’t be an exaggeration to consider the marketing department the most crucial one for the business. CDP Marketing Cloud. Social Media Marketing.

Quantum Marketing

Eric Jacobson

Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An Rajamannar’s book is all about the mastering the new marketing mindset for tomorrow’s consumers. Hyper-personalize marketing with AI.

Quick Tips to Building a Strong Brand

Strategy Driven

With all the pushes and pulls of your various responsibilities when establishing a business, it can be hard to find time to dedicate to refining and developing your brand. There are a number of ways to improve your brand consistency.

Brand 78

Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Or more specifically, brand building. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing. Alternatively, think of a brand like Disney.

Brand 67

Four Tips to Manage Your Marketing Team Effectively

Strategy Driven

Marketing is one of the most important departments in any small business. But marketing is also as much an art as it is a science, and this means that sound management and good decision-making can have a profound impact on the effectiveness of your marketing team.

The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. I will say that the crux of the matter is the incessant pressure on management to maintain or rediscover corporate growth. Leaders Failed to Nurture Their Brands. Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions.

Brand 180

Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. No Brand Strategy.

3 Marketing Strategies to Direct your Food Business towards Success

Strategy Driven

Restaurant marketing trends are continuously changing the digital works, and staying updated often seems a challenge. This saying holds good, especially when you’re keeping up with day-to-day restaurant management. Spreading those marketing resources wisely is not to mention!

30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. In Behind The Brand: 30 Influencers That Drive Social Media For The Brands We Love , the companies analyzed the behavioral data of 30 successful influencers on social media such as digital executives who influence digital and social programs for brands every day. Brand Champions.

How social media can help build brands

Strategy Driven

Furthermore, using social media marketing software , firms can now schedule the time of their posts to coincide with when the majority of their users are online to have a greater impact.

Media 96

How to Build Your Brand Successfully

Strategy Driven

One of these things is the branding of a company and building brand awareness. If this is your first experience with a start-up, here are some top tips to help you build your brand successfully. To do that, assessing the market is where you will need to start.

Brand 70

5 Powerful Impacts of Promotional Products and Branded Giveaways

Strategy Driven

If you’ve been solely pouring marketing budget on digital ads, think again. Promotional products and branded giveaways are so effective and impactful and your business shouldn’t miss out on their benefits. What are promotional products and branded giveaways?

Brand 67

Marketing Tips for Start-Ups

Strategy Driven

Marketing is one of the most important elements of a business. For start-ups especially, putting together a high-quality marketing plan is essential. If you’re new to marketing and are keen to put this into action, check out the tips below.

Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.

Brand 259

Are Direct Mail Postcards a Legitimate Marketing Strategy in 2021?

Strategy Driven

Just because there are newer methods of marketing does not mean the old tried-and-true methods no longer work. Direct mail postcards can still be a great marketing tool if they are done correctly. Take the time to learn about direct mail marketing to use it to the best advantage.

Digital Marketing Tips for Wineries

Strategy Driven

However, digital marketing has taken over traditional marketing channels, and any business that wishes to remain competitive must adopt internet marketing. A website acts as your digital storefront and all other online marketing strategies should lead people to your website.

Things To Consider Before Marketing Your Brand New Business

Strategy Driven

Marketing your brand new business is one of the only ways you can let people know you’re out there and available to help them. Below, you’ll find a few things to consider before you start marketing your brand new business: What Are Your Brand Values? Knowing your brand values and what you stand for is so important. Some good brand values to have may include: Commitment to a high quality service. What Is Your Brand Personality?

Brand 52

Three Pillars of Great Branding (and Leadership)

QAspire

Not just meeting the expectation (that’s management), but setting an expectation. This post is inspired by an excellent post on three pillars of branding by Bernadette Jiwa. When I read it, I found parallels between the essentials of branding and essentials of great leadership. Here is a quick sketch on three pillars of great branding (and leadership too). Communication Leadership Sketchnotes branding Leadership Development marketing raise the bar

Brand 140

The Future Is Where Brands Must Focus

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. Because if a brand isn’t trustworthy, it’ll be rejected in favour of one that is. Because just running an advertising campaign stating that a brand is trustworthy isn’t good enough.

Brand 164

Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.

Brand 206

How To Easily Get More Eyes On Your Brand

Strategy Driven

One of those aspects that requires lots of work and attention, though, is the marketing side. It’s also right to learn about how to market efficiently. Work With A Marketing Agency.

Brand 101

DIY Marketing: Does it Work?

Strategy Driven

From managing your social media accounts to writing your own blog, there are many forms of DIY marketing. There’s no cap on what you can spend on marketing your product or service. With that said, just how effective is DIY marketing? What is Digital Marketing ?

Top Small Business Branded Merch Ideas in 2021

Strategy Driven

It’s not just big companies that need to prioritize a branding strategy. Branding is one of the best marketing areas to focus on simply because it brings with it so many advantages. Branded clothing is always a popular option when it comes to merch.

Brand 67

How to Boost Brand Awareness for Your Business

Strategy Driven

But, understanding exactly how to get your brand out there and let everyone know about your products can be difficult. Boosting brand awareness can play a significant role in growing your business’s success and ensuring that it gets noticed by your target audience.

Brand 67

Control Your Brand!

Women on Business

a few weeks ago that challenged small business to think about their brand in relation to the perception of their CEO. Big companies manage this perception, but as big business the CEO’s are somewhat removed from the process. So what can we do to manage our brand? Realize that we are the brand. Many of us believe that our companies are our babies, but we fail to realize that as creators we are the brand. by Cool designs/freedigitalphotos.net.

Brand 151

The Climate Crisis and Brand Futures

Strategy Driven

This is where, for instance, the building of trust by brand’s evidencing their ongoing actions, are of such importance. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’).

What You Need To Run a Successful Marketing Campaign In Business

Strategy Driven

Setting up and establishing your business is just one aspect of running a successful marketing campaign, when you are a business owner. So here are some areas in which you can use to boost your business brand.

3 Real Estate Marketing Tips for 2021

Strategy Driven

According to one Federal Reserve official, this could have a particularly detrimental impact on the national housing market, as the failure to create sustainable inflation of around 2% could trigger further waves of boom and bust within the sector. Create an Integrated Marketing Strategy.

Ten steps to effective marketing

Strategy Driven

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing.

Research: How to Position a Luxury Brand as Sustainable

Harvard Business

Sustainability Social responsibility Branding Customers Marketing Ethics Sustainable business practices Corporate social responsibility Brand management Customer experience Marketing Business ethics Digital Article

3 Top Tips for Building Your Business’ Online Brand

Strategy Driven

If so, it’s absolutely imperative that you make a conscious effort to build your business’ online brand. To find out about three top tips for building your business’ online brand, be sure to read on.

Brand 79

Becoming A Master Of Social Media Marketing

Strategy Driven

Social media marketing can be a minefield. Becoming a master of social media marketing can totally transform your path to success, boosting your products and services onto the screens of potentially millions of users all around the world.

Media 94