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Personal Branding Is Key For Gen Z In The Job Market

The Horizons Tracker

A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. Consequently, personal branding has emerged as a critical component in achieving career success.

Brand 96
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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand.

Brand 88
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Yet, each of us has specific brand preferences. No Brand Strategy.

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Talent Management in the Digital Age: Attracting and Retaining Top Talent

Strategy Driven

In the bustling business landscape of London, talent management has become a crucial element for organizational success. The digital age has transformed the way businesses operate, necessitating a shift in talent management strategies to keep pace with technological advancements and the evolving workforce.

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How To Leverage Technology As A Female Entrepreneur

Strategy Driven

Technology is playing an increasingly important role in people’s lives, both personally and professionally. As a female entrepreneur, it is essential to understand the capabilities of technology in order to connect with customers and cultivate meaningful relationships.

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30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. What can we learn from these top digital marketers, and how do we engage and influence them? How do they engage on social media as humans? Amplifiers.

Brand 346