Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. The successful brand renegade has staying power and causes others to ask, “What are they doing, and how can we do it, too?”.

Brand 268

Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. They’ll describe the brand concept the same way Coca Cola describes it, as standing on the pillars of quality and consistency. Breakout sessions get flip-charts and grape-scented markers to practice listing the attributes of their Personal Brands.

Brand 180

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Does Your Brand Pass Muster?

Lead Change Blog

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? Their previous brand had a particular geographic focus, and the company wished to expand its market horizons while keeping their traditional name.

Brand 200

The Ultimate Way To Increase Your Brand Awareness

Strategy Driven

Brand Awareness is important for increasing your company’s revenue. Whether you’re a small business with only one product or a large corporation that offers a full line of high-quality goods and services, it’s essential to let people know what you have to offer.

Brand 96

The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. Leaders Failed to Nurture Their Brands. Along the way, the leaders of these organizations turned their backs on the tenets of great branding, defined as carving out unique brand positions and adding to that strategic advantage with innovations that thrill customers. The decline of brand differentiation extends beyond Big Food.

Brand 180

How Can Brand Identity Boost Your Online Business?

Strategy Driven

In the world of the internet, developing and maintaining a compelling and authoritative brand identity for your e-commerce organization is paramount for driving success and staying competitive. The success of your brand depends on how effective your brand identity is.

Brand 88

Quick Tips to Building a Strong Brand

Strategy Driven

With all the pushes and pulls of your various responsibilities when establishing a business, it can be hard to find time to dedicate to refining and developing your brand. There are a number of ways to improve your brand consistency.

Brand 76

How to Build Your Brand Successfully

Strategy Driven

One of these things is the branding of a company and building brand awareness. If this is your first experience with a start-up, here are some top tips to help you build your brand successfully. To do that, assessing the market is where you will need to start.

Brand 70

What Is Good Employer Branding?

ExactHire - Restaurants

In 2021, as the pandemic continues, and the Great Resignation upends the labor market , and the reckoning with the country’s decades-long skills gap arrives, companies are pulling out all the stops to fill positions with the best talent possible. Why Your Employer Brand Is Important.

Brand 52

Things To Consider Before Marketing Your Brand New Business

Strategy Driven

Marketing your brand new business is one of the only ways you can let people know you’re out there and available to help them. Below, you’ll find a few things to consider before you start marketing your brand new business: What Are Your Brand Values? Knowing your brand values and what you stand for is so important. Some good brand values to have may include: Commitment to a high quality service. What Is Your Brand Personality?

Brand 50

Everything you Need to Know About Influencer Marketing

Strategy Driven

Social media marketing is one of the fastest-growing and effective marketing tools. With the recent pandemic making people more digitally engaged, influencer marketing has proven very powerful. Before engaging in this type of marketing, you need to understand it fully.

5 Key Strategies To Improve Product Quality Today

Strategy Driven

Without a quality product, your brand will fall short of its true potential. Customers are quick to recommend a quality product when they find one, but they are also quick to leave bad reviews unless they are satisfied. A QMS is based on 7 quality principles.

Using Plastic Bottles For Business Marketing

Strategy Driven

Assign the marketing team to utilize plastic bottles to gain the attention of potential customers. Like the other popular brands, making use of water bottles can be a great tool to grow your business. Ensure to highlight your brand’s identity to increase its exposure to a wider market.

Innovative Branding For Female Entrepreneurs

Women on Business

The complexity of branding can be confusing when you come from the perspective that your brand is all about you, it is and it is not. Being a modern day figure in the marketplace of female empowerment leader and spiritual innovator leads one to believe that my life is my message, my image is my brand, my ideas are what the public is searching and looking for, if I come from that singular identity, then I am way off track.

Brand 182

Top Small Business Branded Merch Ideas in 2021

Strategy Driven

It’s not just big companies that need to prioritize a branding strategy. Branding is one of the best marketing areas to focus on simply because it brings with it so many advantages. Branded clothing is always a popular option when it comes to merch.

Brand 65

How social media can help build brands

Strategy Driven

Furthermore, using social media marketing software , firms can now schedule the time of their posts to coincide with when the majority of their users are online to have a greater impact.

Media 79

Ten steps to effective marketing

Strategy Driven

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing.

Marketing Tips for Start-Ups

Strategy Driven

Marketing is one of the most important elements of a business. For start-ups especially, putting together a high-quality marketing plan is essential. If you’re new to marketing and are keen to put this into action, check out the tips below.

How to Build Brand Appeal and Trust in Retail Settings

Strategy Driven

With more options available to consumers than ever before, maintaining strong connections as a retail brand is challenging to say the least. Nevertheless, offsetting some of these disruptive trends is possible by focusing on expanding brand appeal, trustworthiness and general authority.

Retail 103

Diversifying Your Product Line: Tips for Start Up Clothing Brands

Strategy Driven

It’s an exciting time when you’re starting your own clothing brand. If you’re starting a brand from scratch, it’s best to diversify into uncomplicated lines. When you’re first starting out, it’s important to focus on quality over quantity.

Brand 92

6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Brand Awareness Video.

B2B 118

Ten steps to effective marketing

Strategy Driven

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing.

Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product. Here is a quick look at some of the things that you need to incorporate into your digital marketing strategy: SEO.

3 Budget-Friendly Ways to Boost Brand Awareness

Strategy Driven

Any small business wants to boost brand awareness, but often they do not have the budget to create and launch a nationwide marketing campaign. The good news is that there is another way, and even small businesses can boost brand awareness without chipping away too much of their budget.

Marketing Techniques to Use in 2020

Strategy Driven

There are some marketing techniques that you should always try to use in your business no matter what sector your company might operate in. Let’s take a look at some of the things you should be including in your marketing strategy, regardless of your business.

Marketing Advice for Your Business

Strategy Driven

You may have the best product or service in the world, but if you do not know how you market it, you will not be able to sell it. What this means is that your competitor with an inferior product can potentially make far more sales than you if they have the marketing wherewithal you lack.

Fixing Quality Control Issues Is Easier Than You Think

Strategy Driven

For a lot of companies, quality control is a substantial issue. Quality control has always been important, but in today’s market, it is essential. Prospects will then see these reviews and give your brand a wide berth. Introduce Voluntary Quality Circles.

Creative Ways to Market Your Business

Strategy Driven

Marketing your business to a wide variety of audiences and maximizing the number of people you will be reaching is undoubtedly one way of promoting success. Fear not, for we have devised a great list of creative ways to market your business.

Success Begins with Quality Customer Service

Chart Your Course

Moreover, the 2012 Accenture Global Consumer Pulse Research Study found that 63 percent of consumers said the quality of customer service received is the most important factor when choosing a brand. But eConsultancy’s 2013 Cross-Channel Marketing Report found that 70 percent of business owners feel acquisitions are definitely more expensive than retention. Speed Versus Quality.

Key Factors That Affect the Quality of Your Backlinks

Strategy Driven

In today’s tech-savvy world, digital marketing has made its mark as a superior form of advertising. As search engines continue to give us better ways to reach our audience, marketers use various methods to remain visible online. Importance of Quality Backlinks.

6 Ways You Can Market Yourself Effectively

Strategy Driven

A lot of marketing advice discusses ideas based on your business including how to maximize sales or get the most out of your employees. As much as improving your company is important, you’ve got to remember how essential marketing yourself is, too.

5 Incredible Benefits of Digital Marketing for Law Firms

Strategy Driven

If so, then you need to utilize the power of digital marketing to improve your current lead generation strategy. Don’t worry if you don’t understand digital marketing and how it can help you, we’ve got you covered. Improve Awareness Around Your Brand and Business.

Top 5 Advantages of Hiring Online Marketing Companies

Strategy Driven

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. Many reputable online marketing companies provide high-quality results and outstanding services.

3 Real Estate Marketing Tips for 2021

Strategy Driven

According to one Federal Reserve official, this could have a particularly detrimental impact on the national housing market, as the failure to create sustainable inflation of around 2% could trigger further waves of boom and bust within the sector. Create an Integrated Marketing Strategy.

Tips on hotel marketing 2019 (including email marketing)

Strategy Driven

This is where hotel marketing comes to the fore, because it includes a range of strategies that can be combined into one cohesive marketing campaign. Smaller hotels however, usually rely on one or two individuals to organise all their hotel’s marketing strategies.

Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing. Within every successful brand is a core promise.

A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

Marketing is an integral element for any business. It allows a brand to become visible to new potential customers, it keeps them in the consciousness of current customers, and it can bring instant awareness to new products or services. Conduct market research. Content marketing.

Startup Marketing: Three Ways to Efficiently Market Your Start-Up Company

Strategy Driven

Many companies in the United States spend a decent chunk of their funds on marketing. companies spend at least 10% to 12% of their yearly budget on marketing alone. It might be scary to spend thousands of dollars on marketing when you’re just starting. Guerilla Marketing.

Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

HIs leadership of the venerable Ford Motor Company's recovery from the Great Recession of 2008 has been celebrated and analyzed from many perspectives -- the development of industry-leading products and partnerships with technology and consumer electronics companies , the revival of the Taurus brand, the consolidation of global operations into a single business unit, etc. But one angle that hasn't yet been covered is the brand-inspired cultural revolution he led inside the organization.

Brand 166

How To Maintain Business Relevance In A Changing Market

Strategy Driven

Despite these perks, you can quickly be left behind if your business isn’t relevant in a rapidly changing market. Statistics reveal that 42% of businesses fail because their products and services aren’t needed on the market. Being a business owner has its perks.

Standing Out In Business – The Era of the Brand

Strategy Driven

Because of this challenge, a familiar and trusted brand still has the ability to cut through the clutter. From over two decades of experience, we have identified eight primary factors which contribute to standing out from the competition when it comes to marketing. Visuality: The outward appearance of the brand truly reflects who the organization is and the value it delivers. Strategy: A 12-month marketing plan is in force and aligned with the organization’s goals.

Brand 52

Quality & Improvement: From “Experience” to “Advocacy”


Home Go to Guest Posts Disclaimer Quality & Improvement: From “Experience” to “Advocacy” Consider the following scenario: You go to a new restaurant for the first time. You evaluate quality of food and quality of service. You recommend their food, service, ambience and overall quality. The moment there is someone else who is better and delivers a higher quality experience, a customer is lost!

The Guide to Market Analysis & How It Can Help Your Business Improve

Strategy Driven

Do you have a new business and are working on brand recognition? Regardless of its size, your business needs market research and analysis. These two are the core of any marketing or business plan you’ll ever create – or pursue. What Is Market Analysis?