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How Brand Reputation Influences Pay

The Horizons Tracker

A fresh study from Duke University’s Fuqua School of Business sheds light on intriguing dynamics within the labor market strategies of businesses. In contrast, brands that distinguish themselves through their distinctiveness seem inclined to offer higher pay, particularly to employees who embody this uniqueness.

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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.

Brand 291
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5 Reasons to Consider Branded Merchandise for Business Promotion

Strategy Driven

Branded merchandise stands out as a timeless and effective way to promote your business. From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement.

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Five Strategies for Your Brand to Stand Out

Strategy Driven

Whether you’re a budding startup or a well-established corporation, your brand’s ability to differentiate itself from competitors can make or break your success. To help your brand shine in a crowded marketplace, here are five strategies to consider. It’s what makes your brand instantly recognizable and memorable.

Brand 111
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The Importance of Omnichannel Marketing for Shopify Stores

Strategy Driven

In today’s digital landscape, running a successful Shopify store requires more than just having a visually appealing website and quality products. What Is Omnichannel Marketing? Why Is Omnichannel Marketing Important for Shopify Stores?

Marketing 111
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Navigating the Future- E-commerce Marketing Trends in 2024

Strategy Driven

As we step into 2024, the landscape of e-commerce marketing continues to evolve at a rapid pace. With emerging technologies, shifting consumer behaviors, and dynamic market trends, staying ahead of the curve is more crucial than ever for online businesses.

Trends 88
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Does Your Brand Pass Muster?

Lead Change Blog

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? My view was clear.

Brand 226