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RBV

When a Spinoff Makes Strategic Sense

Harvard Business Review

AUGUST 18, 2014

Let’s look at our current dominant strategy theory: the Resource-Based View or RBV, closely associated with Jay Barney. But they can also include property or patents or brands or contracts. So how does RBV explain the decision to split the company into two? So it is hard to explain this decision using the RBV.

RBV

RBV Competitive Advantage Resources Media

The More Experience You Have, the Worse You Are at Bootstrapping

Harvard Business Review

JULY 22, 2015

Academics have been writing about the Resource-Based View (RBV) — a theory of how companies can gain competitive advantage from their unique and valuable resources — since the 1980s, though the idea has been around for longer. All the movies were released by a major Hollywood studio and played on at least 1,000 screens in the U.S.

RBV

RBV Mass Marketing Budgeting Brand

When a Spinoff Makes Strategic Sense

The More Experience You Have, the Worse You Are at Bootstrapping

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