Find the Best Local Markets to Drive Growth
Harvard Business Review
SEPTEMBER 26, 2014
If you give one child a treat, the other children want one, too. This also works broadly in other areas like private label brands. In some cities (such as Las Vegas), $1 out of every $3 spent at the grocery store go to private labels; in other cities (such as New York), the ration is one-in-eight.
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