How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. As the heat continues to blister during this summer in New York, I think back to the first time I ever bought an air conditioner: fresh out of college. It was a daunting investment, but well worth the quality-of-life improvement.