How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. Many of our target wood-burning customers lived on the outskirts of town and had no reason to travel to the central market, where our store was located.
8 
Let's personalize your content