How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology.
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