How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
It was a daunting investment, but well worth the quality-of-life improvement. This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. In addition, stoves are difficult to transport from demo to demo.
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