Harvard Business Review

SEPTEMBER 7, 2016

This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. Experiment #5: Microfinance Institutions. Customers show up regularly to take out loans, arrange payments, and track their finances.

Marketing 8

Marketing Microfinance Retail Development 8

Harvard Business Review

FEBRUARY 1, 2017

Another example is FunKidz, an upmarket Kenyan furniture brand that relies on Disney-like animal characters with an African twist. Java House’s affluent customers, hungry for African brands catering to their needs, trust the company’s quality. It has managed to combine international standards with African tastes.

Microfinance 8

Microfinance Hotels Entrepreneur Incubator 8

Harvard Business Review

JUNE 20, 2012

This "low price, low margin, high volume" model has held sway for more than a decade, largely on the basis of Hindustan Unilever's success in selling Wheel brand detergent to low-income consumers in India. Peer groups also drive up the size of sales transactions: A single sale aggregates the demand of many customers.

Bottom-up 10

Bottom-up Microfinance Price Banking 10