Engaging Leader

OCTOBER 3, 2013

The post 057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff appeared first on Engaging Leader. In this episode, we’re going to find out how Barry Nalebuff, Seth Goldman, and the team at Honest Tea have succeeded in leading a for-profit business as a vehicle for change. That means more than a snappy label.

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Nalebuff Reputation Brand Marketing 127

Harvard Business Review

MARCH 12, 2012

Recently the CEO of a very well known consumer brand nearly scared the wits out of me. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. Here's how and why this matters to you.

Co-Opetition 14

Co-Opetition Company Brandenburger Game Theory 14

Harvard Business Review

FEBRUARY 10, 2014

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. For example, online retailer Wayfair (disclosure: I used to work there) partnered with Amazon to leverage their brand recognition to increase sales conversions — and in turn gave them a cut of the profits.

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Co-Opetition Nalebuff Licensing Cooper 8