057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff

Engaging Leader

The post 057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff appeared first on Engaging Leader. In this episode, we’re going to find out how Barry Nalebuff, Seth Goldman, and the team at Honest Tea have succeeded in leading a for-profit business as a vehicle for change. Barry Nalebuff is the Milton Steinbach Professor at the Yale School of Management and author of Mission in a Bottle: The Honest Guide to Doing Business Differently -- and Succeeding.

Why Your Company Should Partner with Rivals

Harvard Business Review

Recently the CEO of a very well known consumer brand nearly scared the wits out of me. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. This insight shaped and informed venerable brands' efforts to collectively develop new geographic markets while maintaining their competitive differences.

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. For example, online retailer Wayfair (disclosure: I used to work there) partnered with Amazon to leverage their brand recognition to increase sales conversions — and in turn gave them a cut of the profits. In another example, Peugeot Citroen will supply Toyota Motors light-weight trucks to sell under the Toyota brand in the European market.