Why Your Company Should Partner with Rivals
Harvard Business Review
MARCH 12, 2012
Recently the CEO of a very well known consumer brand nearly scared the wits out of me. His company is quite respected in the sustainability community both for its progressive social equity policies and for green technology that limits the environmental impacts of his company's manufacturing activities. So I asked: Do you foresee a time when you'd willingly provide access to your leading green technology to your competitors?