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How to Overcome Negative Perceptions for a Better Leadership Brand

Let's Grow Leaders

Overcoming an Outdated Leadership Brand. You’ve worked hard to build your leadership brand, but the negative perceptions linger. You can improve your reputation and your leadership brand with this proactive approach. What is a leadership brand? Define your aspirational brand. Have you ever felt like this?

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

C HALLENGER BRANDS know what it means to fight their way to success. Challenger brands can’t spend their way to success with big ad campaigns like the category leaders. Instead, they start with a strong business strategy and an acute understanding of who they are as a brand. As true underdogs, it’s the only option they have.

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How to Turn Satisfied Clients into Brand Ambassadors: A Step-by-Step Guide.

Rich Gee Group

Enter the Brand Ambassador – the ‘SuperFan’ who loves your product or service and actively promotes it to their network. We've compiled a step-by-step guide to help you turn your happiest clients into bona fide Brand Ambassadors. Doing so will humanize your brand and show your clients that they're valued members of your community.

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Turning Negativity Into Positive Results

Lead Change Blog

Here’s the good news: there are ways to stay on top of a difficult conversation and achieve a positive outcome. It’s more than just good service: there’s a science behind brand loyalty. The post Turning Negativity Into Positive Results appeared first on Lead Change. But what causes your customers to keep coming back?

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7 Ways to Manage a Talent Shortage

Between the rapid rollout of vaccines, the financial stimulus, and increasingly positive jobs reports, hiring is on the rise. These are 7 actions you can take to help ensure your business lands the best of the best: Build an employment brand from the bottom up. Talent is going to be hard to find for a while.

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Tips for Building an Authentic Brand in 2023

Joseph Lalonde

Brand authenticity can refer to your personal or business brand. With brand authenticity, your consumers believe that you are genuine in the values you represent and your products and services. Authenticity is necessary for the building of a brand strategy that’s cohesive. BRAND CONCEPT. Use Video Marketing.

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Five Strategies for Your Brand to Stand Out

Strategy Driven

Whether you’re a budding startup or a well-established corporation, your brand’s ability to differentiate itself from competitors can make or break your success. To help your brand shine in a crowded marketplace, here are five strategies to consider. It’s what makes your brand instantly recognizable and memorable.

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