Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. The successful brand renegade has staying power and causes others to ask, “What are they doing, and how can we do it, too?”.

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Top Small Business Branded Merch Ideas in 2021

Strategy Driven

It’s not just big companies that need to prioritize a branding strategy. Branding is one of the best marketing areas to focus on simply because it brings with it so many advantages. Branded clothing is always a popular option when it comes to merch.

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Understanding the Role of Technology in Growing Your Business

Strategy Driven

The secret to ticking all of these boxes and optimizing the potential for business growth lies in investing in the right technology. So, what type of technology is necessary to ensure that financial administration is properly taken care of from month to month?

Fixing Quality Control Issues Is Easier Than You Think

Strategy Driven

For a lot of companies, quality control is a substantial issue. Quality control has always been important, but in today’s market, it is essential. Prospects will then see these reviews and give your brand a wide berth. Make Quality An Aspirational Goal, Not Something Oppressive.

Brand and Perception: Leadership Essentials


The leader and employee in today’s environment must possess a credible and trusted brand, much like a company does. Being aware of this helps you to take control of your brand. The benefits of modern technology and Social Media make this easier than in the past. However, your personal brand and the perception you create is more than your Social Media profiles and habits. Continue reading Brand and Perception: Leadership Essentials at CoachStation.

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Success Begins with Quality Customer Service

Chart Your Course

Moreover, the 2012 Accenture Global Consumer Pulse Research Study found that 63 percent of consumers said the quality of customer service received is the most important factor when choosing a brand. A customer looking for a new lawnmower, for instance, may stumble across your site that sells several different brands and offers various levels of warranties. Speed Versus Quality.

How social media can help build brands

Strategy Driven

However, while the web has changed our business and personal lives, one particular technology has utterly upended the online experience – namely, social media.

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Future is Here: How Metaverse Becomes the Part of HR Technology

HR Digest

Metaverse is now expanding its horizons into other areas such as artificial intelligence (AI) , HR technology , big data analytics , and cloud computing. With the rise of AI and Big Data , companies are starting to adopt these technologies to improve their operations.

Is your company a brand?

Bernd Geropp

Tweet Branding your company? Just recently, a general manager for a mid-sized technology company told me: “Brand management? Branding? ” These comments tell me that this general manager is spending too little time on positioning and brand development. Many do not realize that the logo and communication are only a small part of brand management. What do I need a brand for anyway? Brands provide an orientation. Tweet.

Brand 101

Is your company a brand?

Bernd Geropp

Branding your company? Just recently, a general manager for a mid-sized technology company told me: “Brand management? Branding? ” These comments tell me that this general manager is spending too little time on positioning and brand development. Many do not realize that the logo and communication are only a small part of brand management. It is erroneous to think that the visibility of a brand can only be achieved with expensive advertising.

Brand 101

Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. Here’s how technology is changing the game in the automotive industry: Product: hardware vs. software. The science of storytelling and brand performance.

3 Major Challenges Financial Institutions Face When Implementing Business Insight Technology

Strategy Driven

If you’ve been in the market for new business insight technology, such as a financial services analytics solution, the benefits of these are obvious. But you must also remember that any new technology you onboard will bring change to your bank’s operations—some of which isn’t welcome just yet.

Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? It’s essential that your brand be built on key strengths that mirror the needs, wants, desires of your target audiences. Brand Associations: What is Buddy About? When is a “brand&# not just a brand?

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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. must all reflect high standards of quality.

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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

Just to refresh, if you have seen the delightful holiday movie Elf , you are familiar with the endearing qualities of child-like hope and wonder “Buddy the Elf” exudes. How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Step 3: Branding Identification and Brand Meaning: What does Buddy mean to you? Branding is defined as a collection of unique associations that lie in the minds of your customers.

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The Brands That Make Customers Feel Respected

Harvard Business

CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. It describes and measures five attributes that consumers value in a brand: openness, relevance, empathy, experience, and emotion. A brand’s performance on these measures predicts loyalty outcomes and is clearly correlated to profit (ROA) and growth (revenue). Awareness is up over the past year, too: Consumer mentions of the brand increased by 270% from 2015.

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The Final Piece to the Quality Hire Puzzle

Strategy Driven

Weed out early on; technology helps. A recent study conducted by research firm Aberdeen Group shows that companies that implement automated solutions for background screening, employment or education verification, and reference checking, experienced 60 percent better quality hires compared to those without screening solutions in place. You just finished reading The Final Piece to the Quality Hire Puzzle !

Five Qualities Critical to Entrpreneurial Start-up


Pulse Meme Feed What Is Your Brand Against? Technology and its role in travel 2.0 RSS Feed Schedule a Call Free E-Book Assessment Test Coffee Schedule Coaching Lunch About Us CO2 Story Our Approach Our Successes Our Executive Coaches Gary B.

When AI Becomes the New Face of Your Brand

Harvard Business

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies. Executives should also be wary of how AI increases the dangers of brand disintermediation. Cat Yu for HBR.

Reasons Outsourcing Your Production is a Good Idea

Strategy Driven

Outsourcing helps ensure that the quality of products or services will remain high while not breaking your budget. Quality Control. One of business owners’ main concerns when outsourcing production is quality control. Outsourcing is a popular term these days.

Why Your Company Culture Should Match Your Brand

Harvard Business

Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth. Their leaders understand that a strong, differentiated company culture contributes to a strong, differentiated brand — and that an extraordinary brand can support and advance an extraordinary culture. You achieve this by cultivating a clear, strong, and distinctive brand-led culture.

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How To Be A High-Performing Person.

Rich Gee Group

“If you’re not continually reinventing yourself, your company, or your brand, it’s only a matter of time before you become. If you want to be a high-performer, here are some suggestions I deliver during my keynotes: Refresh your brand every 2-3 years. Use quality card stock, use color, images, etc. Get comfortable with technology. obsolete, irrelevant, and end up in the bargain bin.”. This is my own mantra that I provide for my clients.

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Video Conferencing HD Quality to your PC or MAC on public Internet


These room systems have been somewhat complex to operate and typically require expensive dedicated networks or quality of service enhanced bandwidth. These are all fine and yet they do not provide the quality that is needed when having high level discussion with attorneys, business consultants, high end customers, or board meetings. Pulse Meme Feed What Is Your Brand Against? Technology and its role in travel 2.0

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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Continuous Quality Improvement is a higher level of thinking. It cannot single-handedly create quality. Communications is fundamental to maintaining, but technology is only as good as the people using it. Non-core vendors do not and cannot improve the quality of a client’s core business.

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9 Reasons to Hire a Design Agency

Strategy Driven

As a business, you must have a strong brand identity so consumers know about your product and whether your business’s ethos appeals to them. A fantastic way to do this is by hiring a design agency that can help your branding. Branding Is Different From Marketing.

In Praise of the Fast Company

In the CEO Afterlife

For sure, in the tech world, it’s hard to imagine success without quick and continuous technology improvement. The means to this end isn’t limited to technology breakthroughs. Equally nimble are some of the world’s most successful private label brand manufacturers. Store brands, particularly in the US are doing better than ever. over year ago – more than twice the gain of national brands.

Why HR Needs to Be a Marketer

In the CEO Afterlife

The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. For the sake of brevity, I’ll list just five similarities between HR and brand marketing. Within every successful brand is a core promise. Marketers determine how to bring the brand promise to life. Every brand has a personality. A brand’s platform often includes a “reason to believe” the promise.

Online Reputation Management: What You Should Know

Strategy Driven

Have you ever wondered how celebrities or big brands manage their presence on the internet? ORM, or online reputation management , is the practice of using various strategies to help influence the public perception of an individual, brand, or business online.

Fun and Lucrative: 5 Reasons Why Your Business Needs a Podcast

Strategy Driven

Thanks to the development of new and innovative technologies, it is easier than ever before to create, manage, and advertise any business; however, new challenges are introduced daily. Build the Brand. Building a brand is about much more than just picking a web design, logo, and motto.

Know When to Kill Your Brand

Harvard Business Review

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Others may simply see no alternative to trying to keep the brand going at any cost, even if that means aggressive discounting, cheap licensing, or other tactics that erode long-term brand value.

Why Online Reputation Management Is Essential In 2021

Strategy Driven

Online shopping for groceries, clothes and other essentials has become more prevalent than ever, and remote working with the help of technology is more widespread increasingly widespread. Ensure That You Have Control Over Your Online Branding.

Employers Checking Social Media

Career Advancement

Branding yourself well means being authentic. Maybe you’ve kept it professional, posting quality content that colleagues can benefit from. Information Technology Job Search Perception Q&A with Joel“There is no advertisement as powerful as a positive reputation traveling fast.”. Brian Koslow~. Nasir asks: I’ve heard that employers are checking social media more and more, to find out how professional their people really are.

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The Metaverse and the Future of Video Production Content

Strategy Driven

The next generation of networking technology may finally give us this dream with its ability to merge our digital lives seamlessly into one cohesive reality – but at what cost? create immersive experiences for product launches or brand activations.

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What an OTT Future Means for Brands

Harvard Business Review

As OTT transforms content distribution and communication, one interesting question is what happens when brands go “over the top”? Disintermediating traditional media pipes to the audience compels brands to maximize ownership of consumer touch points to deliver content, experiences, and products. It’s still very early days for OTT branding, but we can already see principles and practices emerge. Brands must align process and technology to make this happen.

Quantity vs. Quality in Collaborations

Harvard Business Review

For Alessi, the quality of collaborations is crucial. Quality means that he carefully identifies the most promising talented designers. And given the company's significant brand reputation, a copious flow of ideas would certainly pour in. Who is right: Alessi, with his focus on the quality of selected collaborations, or the advocates of crowdsourcing, with their focus on the quantity of collaborations? Some may think that quantity can be a substitute for quality.

10 Key Areas Where Business Owners Should Consider Outsourcing

Joseph Lalonde

It can also help ensure that your social media platforms are being updated regularly with high-quality content, helping you to attract and retain customers. Technology is a crucial part of any business, but it can also be a source of frustration when things go wrong.

How To Prepare Your New Business For Success

Strategy Driven

Thus, if you want high-quality work to be completed at the end of each day, you need to hire individuals that are good at what they do. Next, it is important to craft the perfect brand message, in order to be acknowledged and recognizable by the general public. Craft the brand message. To develop your brand message , you will need to determine what it is you want to achieve with it. What tone best fits your brand?

Robert S. Becker: An interview by Bob Morris

First Friday Book Synopsis

He advises clients on learning strategy, leads the implementation of instructional technology and produces engaging interactive multimedia content. He also helps propagate organizational mission and vision by applying his expertise in employer branding, customer experience management and [.]. Robert S. Becker PhD founded Becker Multimedia, simulations and serious games — to enhance job competencies and performance.

How Tesla, Under Armour, and Sonos Do Branding

Harvard Business Review

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. One group of high-growth consumer brands, in particular, has been harnessing the power of the “brand network effect,” by leveraging technology to build large, passionate online communities around their products. And as these communities grow, their branding becomes exponentially more powerful.

Measuring Creativity: We Have the Technology

Harvard Business Review

It's the ability to develop many possible solutions to a problem, some of them unique and novel, which may, though, differ in their quality. We have the technology to find the linkages between creativity in persons, processes, or products and 'hard' business-related outcomes. The Customer Profile: Your Brand's Secret Weapon. At the start of an exam, a student openly wondered, "But Professor Einstein, this is the same exam question as last year!"

Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. Approaches like these overlook the importance of brand strategy as the foundation for a successful launch. Real artists may indeed ship, as Jobs famously exhorted his team , but savvy businesspeople don’t do so without at least a basic brand strategy in place.

Quality vs Frequency: What's Your Mobile Strategy?

Harvard Business Review

When attempting to deliver on mobile, we''ve recognized that company strategies vary based on where they fall on two dimensions: quality of experiences and frequency of experiences. The vertical axis reflects the quality of experiences, as measured by tools like Net Promoter or the Customer Experience Index. Companies in the upper right deliver frequent, high-quality experiences. Internet Marketing Technology Your customers are in the midst of a mind shift.

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

But as consumer interactions become ever more digital – perhaps because of this — consumers are seeking out real-world interactions with brands and their stories. In response, a growing number of experience design agencies (mine among them) are creating “experiential brand homes” like the Guinness Storehouse in Dublin — physical destinations (think of them as theme parks for the brand) that engage customers and build loyalty.