article thumbnail

How the Big Data Explosion Has Changed Decision Making

Harvard Business Review

The RACI framework offers an excellent real-world instantiation of Jensen’s decision rights approach: Responsible. That is, digitally linking the relevant individuals and teams identified in a RACI review should be straightforward. That transformed the RACI decision rights template. Who is completing the task? Accountable.

RACI 8
article thumbnail

Three Innovation Lessons From India's Titan Watches

Harvard Business Review

When targeting the youth markets, Titan ran different types of advertisements and created very different looking watches, under the racy brand name, Fastrack. As Fastrack watches took off, Titan decided to stretch the brand into new categories such as sunglasses. Expect some failures.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Employers Checking Social Media

Career Advancement

Weed through your old photos and remove anything too racy or inappropriate on social media. Branding yourself well means being authentic. If you’re in the market for a new job, you may not want your boss to see your flurry of activity. Change your privacy settings so there’s no need to worry. Do review your existing content.

Media 153
article thumbnail

How Media Companies Can Boost Ad Revenues

Harvard Business Review

For example, media companies know not just that a visitor was checking out shoes or skirts on their site; they know whether the style was racy or traditional, and whether the product was a knock-off or a designer. Invest in Your Customers More Than Your Brand. Advertisers just don't have that information, and they'll pay to get it.

Media 8
article thumbnail

A Bad Reputation Costs a Company at Least 10% More Per Hire

Harvard Business Review

A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. So how much does a company’s reputation as a place to work — its employer brand — really matter when it comes to hiring?