Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. The successful brand renegade has staying power and causes others to ask, “What are they doing, and how can we do it, too?”.

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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a business, the challenge is how to best use this technology to promote ideas and products. As a consumer, the challenge is to understand how this technology is influencing us.

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Marketing First, Technology Second

Strategy Driven

A major downside of living in a tech-centric society like ours is that many of us now use a technology-first lens to view the world around us. Yet, each of us has specific brand preferences. No Brand Strategy. Why is Brand Strategy Important? Brand Positioning.

How Brands Can Enter the Metaverse

Harvard Business

Brand management Online communities Web-based technologies Technology and analytics Digital ArticleBuilding a strategy for the next frontier.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

How To Improve Your SME’s Approach To Technology

Strategy Driven

Let’s face it; almost every business now benefits from modern technology. It will make users feel closer to the brand and can remove any confusion. Interactions with your brand are supposed to be enjoyable and comfortable. Again, it humanizes the brand.

How to Develop a Clear Brand Strategy

Strategy Driven

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Coca Cola is one brand that has excellent consistency.

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How Your Brand Should Use NFTs

Harvard Business

Brand management Technology and analytics Blockchain Strategy Digital ArticleWading into a new space always comes with risk — but so does staying out of it.

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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you’re assessing the strength of a personal or corporate brand, finding the appropriate level of brand exposure is key to sustainable growth in brand equity.

Brand 249

How Technology Has Advanced The Cosmetic Industry

Strategy Driven

As we head further into the digital era, the use of technology has continued to revolutionise our lives in so many ways. In this article, we will be providing you with insight into how technology has advanced the cosmetic and medical industry in the last 10 years.

Ways Technology Can Help Grow Your Business

Strategy Driven

You will already use technology in one form or another within your business. However, there is a wide range of other ways technology can help. But, when it is being used properly, technology can change your life and your business for the better.

Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.

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Brand Real

CEO Blog

I love Branding. Brand to a company is like reputation is to a person. Brand does also. I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. Many people who think brand think about the former but it is the latter that really matters. Real brands make promises that they keep". And this is why we pay more for trusted brands. New technology - speech jamming.

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Brand and Perception: Leadership Essentials


The leader and employee in today’s environment must possess a credible and trusted brand, much like a company does. Being aware of this helps you to take control of your brand. The benefits of modern technology and Social Media make this easier than in the past. However, your personal brand and the perception you create is more than your Social Media profiles and habits. Continue reading Brand and Perception: Leadership Essentials at CoachStation.

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Understanding the Role of Technology in Growing Your Business

Strategy Driven

The secret to ticking all of these boxes and optimizing the potential for business growth lies in investing in the right technology. So, what type of technology is necessary to ensure that financial administration is properly taken care of from month to month?

How social media can help build brands

Strategy Driven

However, while the web has changed our business and personal lives, one particular technology has utterly upended the online experience – namely, social media.

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Top Small Business Branded Merch Ideas in 2021

Strategy Driven

It’s not just big companies that need to prioritize a branding strategy. Branding is one of the best marketing areas to focus on simply because it brings with it so many advantages. Branded clothing is always a popular option when it comes to merch.

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Crystal Clear: Pioneering the Last 60 years of Display Technology Innovation & Looking Into the Future

Strategy Driven

Just take a look at laptops, tablets, mobile phones, and other handheld devices, which were all possible thanks to display technology innovation. One thing I find fascinating about this industry is that you can’t write off any display technology when something new enters the market.

How Augmented Reality Can — and Can’t — Help Your Brand

Harvard Business

Technology and analytics Mobile and wireless technology Web-based technologies Innovation Design thinking Experimentation Digital ArticleIs it worth the investment?

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

Branding. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the enemy of brand messaging. Branding.

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Future is Here: How Metaverse Becomes the Part of HR Technology

HR Digest

Metaverse is now expanding its horizons into other areas such as artificial intelligence (AI) , HR technology , big data analytics , and cloud computing. With the rise of AI and Big Data , companies are starting to adopt these technologies to improve their operations.

Humanize Your Leadership Brand to Impact, Influence and Inspire Others

CEO Insider

These are the days of branding and marketing whether you are a spiritual leader, religious leader, business leader, political leader or an academic leader. With the advent of social media, people started using technology aggressively to build their credibility and enhance visibility.

Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

HIs leadership of the venerable Ford Motor Company's recovery from the Great Recession of 2008 has been celebrated and analyzed from many perspectives -- the development of industry-leading products and partnerships with technology and consumer electronics companies , the revival of the Taurus brand, the consolidation of global operations into a single business unit, etc. Given the state of internal affairs at the company, it’s no wonder the Ford brand was struggling on the outside.

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How Luxury Brands Are Manufacturing Scarcity in the Digital Economy

Harvard Business

Innovation Blockchain Technology and analytics Online communities Digital ArticleLessons from Balenciaga, Louis Vuitton, and Gucci.

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Bite Sized Insights on Personal Branding #IndiaHRChat


For the first time, I participated in a Twitter Chat ( #IndiaHRChat ) on the topic “ Personal Branding for HR Professionals “ People from diverse backgrounds shared their views on personal branding in presence of special guest Mr. Anand Pillai , Chief Learning Officer of Reliance Industries. It was fun to share my insights on personal branding and they were well received. Here are the bite sized ideas on personal branding that I shared.

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Why Your Premises Should Emulate Your Brand

Strategy Driven

Your office should emulate the ethos of your brand, be an open, welcoming and bright space, and be the optimum area for the most productive working. If you run an advertising agency, you need to be in the thick of a city center environment; close to the big brands, next to excellent transport links and amongst other like-minded businesses. Technology. For some businesses, the latest technology is vitally important.

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3 Major Challenges Financial Institutions Face When Implementing Business Insight Technology

Strategy Driven

If you’ve been in the market for new business insight technology, such as a financial services analytics solution, the benefits of these are obvious. But you must also remember that any new technology you onboard will bring change to your bank’s operations—some of which isn’t welcome just yet.

How eCommerce reviews drive digital transformation in Global brands

CEO Insider

As the world is becoming increasingly digital with every passing day, it is nothing but imperative for businesses to resort to technology for all their problems. In this continually evolving market, it is essential to stay relevant to your customers and competitive enough for your rivals.

Is your company a brand?

Bernd Geropp

Branding your company? Just recently, a general manager for a mid-sized technology company told me: “Brand management? Branding? ” These comments tell me that this general manager is spending too little time on positioning and brand development. Many do not realize that the logo and communication are only a small part of brand management. It is erroneous to think that the visibility of a brand can only be achieved with expensive advertising.

Brand 101

Is your company a brand?

Bernd Geropp

Tweet Branding your company? Just recently, a general manager for a mid-sized technology company told me: “Brand management? Branding? ” These comments tell me that this general manager is spending too little time on positioning and brand development. Many do not realize that the logo and communication are only a small part of brand management. What do I need a brand for anyway? Brands provide an orientation. Tweet.

Brand 101

Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. Here’s how technology is changing the game in the automotive industry: Product: hardware vs. software. The science of storytelling and brand performance.

Employer branding is crucial in the war for talent

HR Digest

To get more out of your recruitment efforts, you need to revisit your employer branding. Technology has made information easily accessible, and the process of dissemination of the same is more straightforward now. So employer branding itself is crucial. builds brand viewership.

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5 Tips For Brand Survival In Today's Social Climate

Eric Jacobson

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Since 2002, she has served as a judge for the Web Marketing Association’s annual web award competition; and she’s been included in the "Top 100 Branding Experts" list to follow on Twitter @DebbieLaskeyMBA. Brand Survival

Brand 50

Your Company Needs a Strategy for Voice Technology

Harvard Business

Technology Branding Digital ArticleHere’s what the current landscape looks like.

Create a Personal Brand (Part 16)


What Is Your Personal Brand? You may not like to think of yourself as a brand, but you are one. If you want to leave a lasting impression, transmit a clear and specific brand message. What is your brand message? If you don’t have a brand message, start promoting one or two of your strengths, so that you gain traction in others’ minds. For that reason, you will rarely see any association between my branding and that industry.

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Tips For Improving Your Small Business Using Technology

Strategy Driven

There are many advantages to using more technology solutions in your small business that are worth you learning more about. Improve your small business using technology by launching an attractive website and blog so consumers can learn more about you. The reality is that shoppers want to find out more information about a brand before spending their hard-earned money with a company. You just finished reading Tips For Improving Your Small Business Using Technology !

How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above. The simple truth of the matter is that building brand equity with limited resources is one of the most difficult things to accomplish in the business world.

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A Glimpse Into the Future of AR and VR Brand Storytelling

CEO Insider

By tapping into technology trends, you can better tell your brand’s story and resonate with audiences. Augmented and virtual reality are the future of meaningful, immersive customer experiences.

Technologies Your Business Really Can’t Afford Not To Embrace

Strategy Driven

They will see this as a time of technological revolution where science fiction met with science fact. A lot of the technologies themselves have been around, in some form or another for decades but through generations of refinement and repurposing, we are now witnesses to the emergence of technologies that will change the world. To say that these are exciting times is an understatement, yet it’s surprising how slow some businesses are in embracing technology.

Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers. Step 3: Branding Identification and Brand Meaning: What does Buddy mean to you? This is the same for your brand.

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Making Your Employer Brand More Appealing

HR Digest

Corporate branding has gone beyond just attracting consumers, considering recent trends and business demands. Lots of companies now lay emphasis on their employer brand; it’s a great tool in attracting and retaining skilled employees. You are likely to lose the best job candidates to your competitors if they are winning the branding battle. Hence, there is a need to revamp your corporate brand, making it more appealing.

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How Passion Can Revolutionize Digital Technology, AND Change The.

Terry Starbucker

Home About Me About This Blog Starbucker’s Amazon Store Ramblings From a Glass Half Full How Passion Can Revolutionize Digital Technology, AND Change The World: A Video Every Leader Must See by Starbucker on August 29, 2010 In early 1997, its stock price was $4. Jobs returned to Apple full-time in 1997 and quickly put together a brand new marketing campaign that he presented in a speech that summer.

Self-promotion v. corporate branding: a dilemma for women CEOs?

Strategy Driven

Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “ personal brand ” of Marc Benioff of or Tesla’s Elon Musk is an extension of the company. However, perhaps the lack of women CEOs with well-defined personal brands is an issue that goes deeper than their respective numbers.

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