Why Your Company Should Partner with Rivals
Harvard Business Review
MARCH 12, 2012
Indeed, the true paradox that smart, trailblazing companies are solving is how to outperform their competition by collaborating with their competition. If you have a competitive advantage, you generally don't share it with rivals. If the company did share access to its revolutionary technology with its competition, the company would gain financially in at least two or three ways. There's a fundamental belief about competition that is becoming obsolete.
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