Why Your Company Should Partner with Rivals
Harvard Business Review
MARCH 12, 2012
That strategy could be especially effective if the company priced access at the point just below the competitions' 'go/no-go' price for developing similar technology. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. There's a flawed belief that your only 'friends' in business are the enemies of your enemy.