There’s a flawed belief that your only ‘friends’ in business are the enemies of your enemy. At one time, this axiom held true. But in today’s interdependent world, this flawed belief is proving a thorn in the balloon that would otherwise raise many companies’ future commercial success. Indeed, the true paradox that smart, trailblazing companies are solving is how to outperform their competition by collaborating with their competition. Here’s how and why this matters to you.