Strategy Driven
JULY 14, 2023
The narrative is now being shaped by micro-influencers telling genuine stories and the essential nature of mobile optimization in digital marketing. Why are businesses gravitating toward micro-influencers? Strong User Engagement: Micro-influencers often have a higher engagement rate due to their niche followers.
Strategy Driven
NOVEMBER 18, 2013
The customer will check you out BEFORE you get there, and may use it as part of the decision-making process. Talk to the person who MAKES the budget, not the person who spends it. The only people likely to influence change of modification are C-level executives. GAIN BETTER INSIGHT TO THE PURCHASE OF YOUR PRODUCTS AND SERVICES.
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Harvard Business Review
JULY 15, 2014
The math behind CLV is not something you can do on a cocktail napkin, but the interactive illustration below can calculate it for you — and help you understand how the various elements of the calculation influence the final number. Now the question is how much do you spend marketing to your customers and how effective are your efforts?
Harvard Business Review
OCTOBER 5, 2011
To develop long-term relationships, budget much more face time in the first six months or year of your contract. Video testimonials are a terrific advertisement for your business, demonstrating vividly to potential customers how you've helped others like them (here are some nice examples ). Build connections through personal sharing.
Harvard Business Review
OCTOBER 21, 2016
This can disrupt a firm’s ability to operate on schedule and budget. households spend 3% of annual electricity budgets on heating water to wash clothes. Building Customer Loyalty. ” Improving risk management. In 2005, they launched a U.S. Some 62.4% pricy natural cleaning products that did not work).
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