Harvard Business Review
OCTOBER 1, 2013
But for many companies, the activity has devolved into either an overexplained budget or just bad amateur theater – lots of costumes in the form of analysis, charts, and presentations – but with very little meaningful substance that can be translated into action. Banish fuzzy language. Escape from template tyranny.
Harvard Business Review
MARCH 15, 2013
How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? And that has not changed since agencies were first invented. So, now what?
Harvard Business Review
DECEMBER 1, 2011
When I politely point out procurement's role in selecting, shaping and paying for partnerships, the answer I get astonishes: We can reimburse our suppliers and partners out of another budget. In other words, innovation occurs when we bypass or disintermediate procurement. How healthy is that? This dynamic is unsustainable.
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