The $2,000 Car
Harvard Business Review
MARCH 12, 2012
Companies such as GE, Deere & Company, P&G, PepsiCo, Unilever, and Nestle already get it, and have a huge jump on their competitors, bringing their emerging market innovations "back home" to their home markets. Phase 2: Glocalization. To meet the budgets of customers in poor countries, they de-featured existing products.
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