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Spring Budget 2024; CMI Submission

Chartered Management Institute

Policy Paper: Spring Budget 2024; CMI Submission Monday 04 March 2024 Share Share to Twitter Share to Facebook Share to LinkedIn Share via email Read CMI's 2024 Spring Budget Representation, which highlights growth and productivity, public services and the labour market. Read the submission online Like this article?

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The Many Tasks of a Marketing Manager

Strategy Driven

As a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for.

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How to grow sales on a downsized marketing budget

Strategy Driven

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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Have You Outsourced Your Marketing Yet?

Strategy Driven

When was the last time you took a close look at your marketing efforts? It’s one of the most important aspects of your business and when you don’t create the right marketing strategy, you’ll struggle with your branding and attracting new customers. What happens, though, if your in-house marketing team isn’t up to scratch?

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What Is CRO Marketing?

Strategy Driven

The marketing world is ever-evolving so you should always aim to stay ahead of the game in order to keep your business relevant. CRO marketing is a powerful tool business owners can use to do just that. CRO marketing is a powerful tool business owners can use to do just that. So what exactly is CRO marketing?

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Five Strategies to Cut Costs as a New Business

Strategy Driven

Stick to Your Budget Every business owner knows the importance of their annual budget, helping them to plan for the year and, hopefully, yield good profits. However, it can be hard to stick to your budget, especially as a small business owner who often has to deal with unexpected expenses.

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Five Ways A Business Can Benefit From Marketing

Strategy Driven

As a business, marketing can be a highly effective tool and can have many uses. For businesses nowadays, having a marketing strategy, budget, and team to execute it successfully is key. There are many ways that a business can benefit from marketing. Marketing does more than just appeal to your targeted audience.

Marketing 102