Business Development Leadership Management Market Penetration 
Harvard Business Review
MAY 1, 2014
They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Study the leadership team. Note the geography.
Harvard Business Review
DECEMBER 21, 2011
With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company. As sales took off, management continued to "share the wealth." Three examples show the issues that can arise.
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