Keeping Tabs on the Competition as a Start-Up
Harvard Business Review
MAY 1, 2014
They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. But competitive intelligence – data gleaned from mostly public sources and analyzed for patterns, trends, and positioning – is important for investors and shareholders, customers, and employees (from business development to product to customer service). It can also help you outflank savvy competitors and acquire more market share.