Remove Business Development Remove Leadership Remove Market Penetration Remove Maturity
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Keeping Tabs on the Competition as a Start-Up

Harvard Business Review

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. That could signify a virtual setup or a lack of maturity.