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A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Harvard Business Review

JUNE 7, 2018

They bring data and business intelligence to bear on three variables for setting target prices: the attributes and benefits that each customer truly values, and how much value is created for them. The value of developing capabilities became evident to a specialty chemical producer with lackluster margins.

B2B 10
B2B Price Survey Company 10
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Retailers Turn to "Soft Surveillance" to Fight Customer Anonymity

Harvard Business Review

AUGUST 28, 2012

Researchers at the Fraunhofer Institute have created a system of electronic noses that can smell explosives or other chemical substances. This involves combining soft-surveillance data with information from existing business-intelligence and analytics solutions.

Retail 12
Retail Wireless Loyalty Chemicals 12
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