Strategy Driven

AUGUST 27, 2015

that every company is used to capturing, but also unstructured data (data scraped from the Internet and social media channels that may come in a wide variety of formats, from video to voice). Big Data involves not just the structured data (customer name and details, products purchased, how much was spent and when, etc.)

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

JULY 23, 2014

More businesses are striving for vibrant, youthful spaces, but they must be careful not to let eco-friendly water coolers dilute the bigger picture; wall decals and a foosball table don’t equate to company culture or employee satisfaction. Apply your company’s CRM or business intelligence systems to internal operations.

Conference 8

Conference CRM Creativity Committee 8

Harvard Business Review

JUNE 24, 2013

We read the odd business book or attend an occasional conference, and that''s the extent of our professional development. Between Media ReDEFined (see below) and Almost Timely, if you read nothing else, these two will keep you in the loop without any gaps. Media ReDEFined. TED Talks — Business. HBR IdeaCast.

Marketing 8

Marketing Newsletter Godin Magazine 8

Strategy Driven

OCTOBER 23, 2013

Now you’ve got to decide on what type of media to use, where to put it, how to track it, who to target, how to ensure a consistent message, and how to somehow impact on the conversation that is already happening about your brand. Nick Johnson is the founder of Useful Social Media and Incite Marketing and Communications.

Marketing 59

Marketing Media ROI Consensus 59

Strategy Driven

DECEMBER 15, 2010

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. About the Authors Ed Hughes is a SAS Product Manager and frequently published SAS Institute author and conference presenter.

Resources 50

Resources Process Constraint Objective 50