Remove Business Model Remove Competitive Advantage Remove IAM Remove Technology
article thumbnail

Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business Review

A company that can show it is different from other companies, in a way that is relevant to customers, gains a major competitive advantage. As business strategists, we see endless amounts of writing about how to achieve differentiation. Customers choose the company that gives them value that other companies can’t match.

IAM 13