Harvard Business Review

SEPTEMBER 11, 2013

In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. If your MVP offers a better experience, then failure invalidates your business model; success doesn''t necessarily validate it. Test market risk first.

Productivity 8

Productivity Products Early Adopters Business Model 8

Harvard Business Review

SEPTEMBER 11, 2013

In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. If your MVP offers a better experience, then failure invalidates your business model; success doesn’t necessarily validate it. Test market risk first.

Productivity 8

Productivity Products Early Adopters Business Model 8

Harvard Business Review

MAY 19, 2014

This approach to entrepreneurship increases your market knowledge: as a potential user, you know the problem, how you’re currently trying to solve it, and what dimensions of performance matter. And you can use this knowledge to avoid much of the market risk in building a new product. Disruptive innovation Entrepreneurship'

Entrepreneur 9

Entrepreneur Advice Disruptive Innovation CRM 9