Building a Minimum Viable Product? You're Probably Doing it Wrong
Harvard Business Review
SEPTEMBER 11, 2013
In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. If your MVP offers a better experience, then failure invalidates your business model; success doesn''t necessarily validate it. Validating MVPs use a worse product than what the final version will be, so success proves your model but failure is inconclusive. Test market risk first.