Strategy Driven

MAY 24, 2021

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? Rather than guessing where to start, follow our checklist to start your own small business. Determine your target market.

Exit Strategy 132

Exit Strategy CRM USP Marketing Strategy 132

Harvard Business Review

FEBRUARY 29, 2012

Most investors liked the business model and the fact that I was educated in Nigeria and knew the market. But there was one problem: my business plan had no exit strategy. They all asked exit strategy questions and my answer, naively, was that we would grow revenue and share profits!

Entrepreneur 14

Entrepreneur Exit Strategy Development Real Estate 14

Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We will pursue a global channel strategy after we complete our I18N project. In the interim we might also look at piloting an Affiliate Marketing Strategy.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

MARCH 17, 2014

An estimated 250 funds are actively raising capital in a market that the Global Impact Investing Network estimates at $25 billion. Impact investing has captured the world’s imagination. Just six years after the Rockefeller Foundation coined the term, the sector is booming. To make sense of this kaleidoscope, three things need to happen.

Development 8

Development Microfinance Biotechnology Exit Strategy 8