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Competitive Advantage from the Bottom of the Pyramid

LDRLB

Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. There are some excellent business & corporate strategy examples of companies implementing the BoP model.

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P&G Innovates on Razor-Thin Margins

Harvard Business Review

This is an excellent story of reverse innovation in action.but the story has only just begun. Recently, P&G has completely reversed the innovation approach at Gillette. Third, P&G didn't stop at an India-tailored product, but built an India-tailored business model. This blog is co-authored with John R.