P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
This is an excellent story of reverse innovation in action.but the story has only just begun. Recently, P&G has completely reversed the innovation approach at Gillette. Third, P&G didn't stop at an India-tailored product, but built an India-tailored business model. The result has been transformative for P&G's Gillette business in India. Clearly, P&G has successfully transitioned its razor business to the third phase of global strategy: from U.S.-centric
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