article thumbnail

Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business Review

For example, Iams pet food was one of the first premium brands; it sold to health-conscious pet owners, who purchased it only at specialized pet stores. When Procter & Gamble purchased it in 1999 for $2.3

IAM 13
article thumbnail

Why the U.S. Needs More Worker-Owned Companies

Harvard Business Review

It also formed a body of employees known as the “Cooperative” that was open to anyone willing to learn the basics of business finance and gave all employees the right to vote for their board of directors based on their number of shares.

ESOP 14