Strategy Driven

JULY 29, 2016

As businesses increasingly move their operations to digital platforms, and in particular to cloud space, even the most traditional staples of running an organization are being improved by embracing technology. Document Sharing at the Basic Level. Numerous popular applications are available for uses such as document sharing.

Document 50

Document Software Tools Review 50

Strategy Driven

NOVEMBER 6, 2015

Running the business. Objective analysis of how the organization has operated to date. Document practices, procedures, operations and structure in writing. Distribution standards are documented, practiced and measured. Formalize the organizational structure. Communicate policies and procedures to employees.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Harvard Business Review

MAY 26, 2016

That may be because although we’re producing more content than ever, fewer marketers have a documented content marketing strategy compared with last year (32% vs. 35%), even though the same research consistently shows that those who document their strategy are more effective in nearly all areas of content marketing.

Marketing Strategy 11

Marketing Strategy Content Marketing Strategy 11

Harvard Business Review

MAY 30, 2013

But then again, Facebook''s aggressive use of push notifications is well documented. Does your brand have a proper mobile channel strategy in place that fits into your brand''s overall business objectives? On other days, the activity in my Facebook life causes my phone to constantly buzz. If not, then don''t build it.

Brand 8

Brand Airlines Advertising Audience 8

Harvard Business Review

APRIL 29, 2016

Without specific, documented business accomplishments, it is difficult for a manager to make the case for advancement. Conversely, if a business objective was missed, a lack of frank feedback deprives women of the opportunity to hit the mark next time. Clearly, these dynamics can disadvantage women at promotion time.

Review 8

Review Performance Review Analysis Reference 8

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. .” But it’s far from moneyball when it comes to event marketing. Yet, after sales force costs, events are the biggest line item in many marketing budgets, especially for B2B firms.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

JUNE 20, 2014

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. He has to invest the time and energy not just reading documents but really problem solving.”

CEO 8

CEO Marketing Hotels Long-term 8