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GC23: Using the Gamification User Types in the Real World | with Andrzej Marczewski

Engaging Leader

The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. Andrzej […].

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A Toolkit for Leading Change

Great Leadership By Dan

Those that get picked for a post will receive a free copy of my eBook. It’s a matter of strategic priority- figuring out which changes are best aligned to achieve your critical business objectives, and the rest all take a back seat. I recently asked readers to submit their burning leadership development questions.

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Starting thought - Define the Outcome to Communicate Effectively

leaderCommunicator

An outcome is an observable end result, a consequence, a change in business performance, something that follows from an action. When we ask about a desired outcome, we want a business objective. This kind of outcome is a consequence of action by teams and individuals whose goal is to deliver on the business objective.

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Dr. Liz Alexander on Thought Leadership

Rajesh Setty

She has written nine commercially published books that have sold over 500,000 copies worldwide, and several self-published ebooks. Liz Alexander establishes executives as thought leaders by exposing them to the seven-step process she developed from 25 years as a successful nonfiction author and book consultant.

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Your Content Marketing Strategy Doesn’t Have to Be Complicated

Harvard Business Review

It’s easy to nod along, roll up the sleeves, and dive headfirst into the content marketing business. Publishing blog posts, videos, podcasts, ebooks, infographics, and more. When it comes to your content strategy, your why is your business objective. In the beginning it feels great. We’re creating!

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. Even if it is blog content that is simply supporting or promoting the content you want people to engage with (eBook, video, podcast, etc.),

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