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The Case for Investing More in People

Harvard Business Review

In the decade between 2005 and 2015, labor productivity in the US as measured by GDP per labor hour was less than 1% for 7 of the 10 years, according to the OECD. For too long, business objectives and management philosophies have focused on efficiency over productivity. Unfortunately, this virtuous cycle appears to be broken.

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Get More from Your Event Spending

Harvard Business Review

GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.” Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives.

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