N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. They appreciate original ideas but understand the power of these ideas lies in their scalability and alignment with business objectives.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Strategy Driven

NOVEMBER 6, 2015

Development of core business supplier relationships. Running the business. Objective analysis of how the organization has operated to date. Public relations plan is annually updated, with realistic, measurable goals. Utilization of industry consultants or technical specialists.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Marketing Advertising, Marketing & Public Relations' .” But it’s far from moneyball when it comes to event marketing. ” It’s shame, really.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

NOVEMBER 7, 2011

In a recent study, public relations expert Adam Sherk analyzed the most frequent terms in company communications , and the results were eye opening. Where's the teaching in that? Don't take our word for it. Here are the top ten: Leader, leading, best, top, unique, solution, largest, innovative, and innovator. Sound familiar?

Marketing 14

Marketing ROI Short-term Long-term 14

Harvard Business Review

MAY 26, 2016

When it comes to your content strategy, your why is your business objective. This is the “business centric” part of creating good content. Content marketing can accomplish one of six business objectives — branding, community building, public relations, customer service, and lead/sales generation.

Marketing Strategy 12

Marketing Strategy Content Marketing Strategy 12

Harvard Business Review

MARCH 18, 2016

In order to ensure that both important business objectives could be accomplished, we came up with an approach to focus some IT resources on exclusively driving marketing priorities, while the rest of the IT staff can continue on the global integration project and other responsibilities.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Miles Anthony Smith

NOVEMBER 7, 2019

The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. If you talk less about yourself in a public relations style and more about others, their expertise, and how you can educate your audience on what they are searching for, the better your content.

Marketing 105

Marketing Content Audience Brand 105