Sales Wolf Blog

NOVEMBER 1, 2010

 Don't miss this great podcast where Wally and Wayne talk about ways to keep your team focused on key business objectives.  Don't miss this great podcast where Wally and Wayne talk about ways to keep your team focused on key business objectives.

Blog 157

Blog Middle Management Talent Management Human Resources 157

Harvard Business Review

NOVEMBER 7, 2011

Most companies' marketing materials make generic claims like "an industry leader with decades of experience helping global customers achieve business objectives through unique solutions and uncompromised value." Calculate the ROI of changing behavior, not of buying a solution. Sound familiar? Blah, blah, blah.

Marketing 14

Marketing ROI Short-term Long-term 14

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Once goals are set, however, there are tools to track ROI milestones that are currently dark holes in most marketing budgets.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

MAY 1, 2013

We at Beckton, Dickinson saw the opportunity to marry public health and business objectives through our Global Health Initiative, which we established to find sustainable ways to fortify over-burdened and under-resourced health care systems in Africa, Asia, and Latin America. Redefine ROI.

Health Care 8

Health Care ROI NGO Long-term 8

Harvard Business Review

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. There are many obstacles and detours that can prevent full ROI from your CX program. Time passes slowly, data continues to mount, and paralysis sets in.

Attrition 10

Attrition Metrics Net Present Value KPI 10

Harvard Business Review

MARCH 18, 2016

In order to ensure that both important business objectives could be accomplished, we came up with an approach to focus some IT resources on exclusively driving marketing priorities, while the rest of the IT staff can continue on the global integration project and other responsibilities. Where does it pay to take a calculated risk?

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

AUGUST 23, 2013

If you don''t want to fail as a university president, 1) always meet your business objectives; 2) communicate clearly; 3) never stop tending to your key constituencies; and 4) be resilient. Great leadership seldom results from a focus on ROI über alles. Their basic words to the wise?

Real Estate 8

Real Estate Case Study Emotional Intelligence Storytelling 8

Miles Anthony Smith

NOVEMBER 7, 2019

The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. Simply writing blogs or creating other forms of content isn't enough to deliver ROI. 3) That your intern can manage your content strategy. That you don't need a strategy.

Marketing 105

Marketing Content Audience Brand 105