Harvard Business Review

SEPTEMBER 18, 2012

If your business objectives aren't linked to employee compensation, it sends a strong message that they aren't a real priority, and motivation is adversely affected. When business objectives are linked to compensation, motivation to drive for results is rarely meaningfully enhanced. The flip-side, however, isn't true.

Motivation 16

Motivation Levitt Letter Business Objectives 16

Harvard Business Review

NOVEMBER 7, 2011

In a recent Corporate Executive Board survey, sales executives' top terms for their marketing colleagues included "paper pushers," "academic," and perhaps worst of all, "irrelevant." Yet much of the sales support marketing provides falls short because it's focused on teaching customers about the supplier's business, not the customer's.

Marketing 14

Marketing ROI Short-term Long-term 14

Harvard Business Review

APRIL 29, 2015

From time to time, the basis of competition in an industry shifts so dramatically that shifting with it requires a new long-term vision that calls for the organization to do things it never would have done in the past. Connecting Three Different Business Portfolios. Those three business portfolios are: The future state portfolio.

Strategy 8

Strategy Long-term Health Care Insurance 8

Harvard Business Review

MAY 1, 2013

We at Beckton, Dickinson saw the opportunity to marry public health and business objectives through our Global Health Initiative, which we established to find sustainable ways to fortify over-burdened and under-resourced health care systems in Africa, Asia, and Latin America. Redefine ROI.

Health Care 8

Health Care ROI NGO Long-term 8

Harvard Business Review

OCTOBER 11, 2016

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

JULY 25, 2016

The first step isn’t about social media at all: Identify your business objectives and target market. For long-term consumer monitoring, look into a social media monitoring service, such as Radian6 from Salesforce.com, Hootsuite , or HubSpot. Define the status quo.

Media 8

Media Strategy Audience Brand 8

Harvard Business Review

AUGUST 19, 2015

How to get up to speed on the research: Magazines like strategy+business and Talent Quarterly regularly feature articles that highlight and translate relevant organizational and individual psychological research into understandable terms. With regard to talent building, accountability is still in very short supply in most companies.

Human Resources 8

Human Resources Proposal Open-book Talent Management 8

Harvard Business Review

JULY 22, 2013

We argue that leaders should stop thinking of IT as Enabling and start thinking in terms of fully Exploiting IT to strategic advantage. If that''s the case, why would any company allow a business change initiative to fall short of its promised business benefits? That doesn''t bode well for business success.

CIO 8

CIO Stage-Gate Project Information Technology 8

Strategy Driven

SEPTEMBER 2, 2011

Product-service movement in the aftermarket (resales, repeat business, referrals, followup engagements). Values in terms of savings: Time and motion savings. Values in terms of efficiencies: Meantime between new product introductions. 7 Stages in Making a Case for Business Funding: Link to a strategic business objective.

Budgeting 50

Budgeting Planning Strategic Planning Competitive Advantage 50

Harvard Business Review

SEPTEMBER 19, 2016

Instead, they treat it ad hoc, one question at a time, over a short period of time. Regarding the first point, we found that many MNCs fall short in four areas: Their processes for determining and changing prices are too rigid , which means they are not set up to respond quickly enough to currency and other changes in local conditions.

Price 8

Price Globalization Depreciation Marketing 8

Miles Anthony Smith

NOVEMBER 7, 2019

It has a lower cost-per-lead-acquisition than paid traffic when viewed over the long-term (2+ years). The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. Instead, focus on long tail terms that are relevant to your audience but attainable.

Marketing 105

Marketing Content Audience Brand 105