The Top Six Innovation Ideas of 2011
Harvard Business Review
DECEMBER 16, 2010
That is, the importance of "research & development" to business innovation. Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand. From Farmville to Pharmville: We Got Game in Business. There will be a Farmville counterpart or equivalent that becomes a welcome teaching and/or business simulation and learning tool in the enterprise.