The Top Six Innovation Ideas of 2011
Harvard Business Review
DECEMBER 16, 2010
That is, the importance of "research & development" to business innovation. From Farmville to Pharmville: We Got Game in Business. There will be a Farmville counterpart or equivalent that becomes a welcome teaching and/or business simulation and learning tool in the enterprise. But the companies that succeed in gameifying their products, services, and brands will enjoy a certain Zynga in their step. That's right.