The Top Six Innovation Ideas of 2011
Harvard Business Review
DECEMBER 16, 2010
Frito-Lay has already made competition the cornerstone of its Super Bowl advertising , and Toyota , desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. That is, the importance of "research & development" to business innovation. From Farmville to Pharmville: We Got Game in Business. Innovation Social media TechnologyThat's right.