The Top Six Innovation Ideas of 2011

Harvard Business Review

Frito-Lay has already made competition the cornerstone of its Super Bowl advertising , and Toyota , desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. That is, the importance of "research & development" to business innovation. From Farmville to Pharmville: We Got Game in Business. Innovation Social media TechnologyThat's right.

Games Can Make You a Better Strategist

Harvard Business Review

Play has long infused the language of business: we talk of players, moves, end games, play books and so on. First, there has never been a greater need for companies to learn new ways of doing things in response to a complex and dynamic business environment. We think that the next generation strategy apps will finally be able to prove a real business case. Many strategy games and simulations we use today have their origin in the military sphere.