Biometrics Won’t Solve Our Data-Security Crisis
Harvard Business Review
DECEMBER 6, 2017
You can use old technology like a land line to enter your SSN or you can relay it to a call center employee in India who can verify it. For instance, based on your credit score, profession, age group, or zip code, marketers infer that you fit into specific marketing demographics. The SSN is easy and low tech.
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