Deep Motivations, Not Competencies, Drive Leadership Performance
The Empowered Buisness
JULY 14, 2015
A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., Satisfy the motive and you will manage the behavior. Effective managers are typically more oriented toward details, as are functions like quality control and accounting. Changing just behavior is at best temporary.
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