Only Half of Companies Actually Use the Competitive Intelligence They Collect
Harvard Business Review
JANUARY 26, 2016
For more than 30 years, most large corporations worldwide have adopted competitive intelligence (CI) as a way to expedite good decisions. and European corporations, from CI-trained analysts in marketing, business development, strategy, R&D, finance, and other fields. We received 236 responses from 21 industries in U.S.
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