CAPM Finance Management Market Risk 
Harvard Business Review
MARCH 10, 2011
The motivation behind it, as with many, many articles published over HBR's nearly 90-year history, was to take an effective practice developed in one corner of industry and spread it to managers everywhere. Not at all, he said, because it's "no secret that applying the CAPM is as much an art as financial science." McNulty et al.
Harvard Business Review
MARCH 10, 2011
This is the key finding of the Current Trends in Estimating and Applying the Cost of Capital research released this week by the Association for Financial Professionals, a trade group of 16,000 corporate treasury and finance practitioners. Download this pdf for an executive summary, or login here for the full report.)
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